Small Business Saturday – Shop Small Superior Week

The Superior Business Improvement District and Superior-Douglas County Area Chamber of Commerce are teaming up again to promote Small Business Saturday in an effort to continually support and promote our local small businesses! In the coming weeks, the two organizations will work together to market this national shopping holiday (held every year on the Saturday after Thanksgiving and Black Friday) on a local level.

Given the special circumstances surrounding the COVID-19 pandemic, we’re continuing to extend the celebration to provide more opportunity for our business community while creating a safe experience for shoppers. We will once again be sponsoring Shop Small Superior Week – beginning on Small Business Saturday, November 27 and running through December 4. This format allows customers the opportunity to shop over the course of a week vs. concentrating on just one day. We know that our businesses are already taking precautions to ensure the safety of their customers, and hope this will help alleviate any capacity worries during those key times.

As always, we will be promoting the event heavily, but we need you to be on board for this FREE promotion!

Here’s how it works:

1.) Let us know that you’re on board! Complete the form below and we’ll list your promo on the Chamber and SBID websites.

2.) We’ll give you some goodies. This year the Chamber and SBID are partnering to offer Shop Small Superior tote bags to each participating business! Use these bags however fits your business best, whether by giving it out with purchases or using it as a give-away item.

3.) Promote, promote, promote! Use the marketing materials we give you to help us promote Small Business Saturday – Shop Small Superior Week. We’ll give you instructions for your marketing kit, but we’d love for you to get creative! The Chamber and SBID will work together to do press interviews, social media ads, email advertising, and more to help promote this event.

4.) Celebrate Small Business Saturday – Shop Small Superior Week. On Saturday, November 27 through Saturday December 4, shoppers and diners will be out in full force! Be sure to keep up the hype by posting about the promotion your social media channels throughout the week!

If you’re interested in participating in Small Business Saturday – Shop Small Superior Week, please complete the form below. You have until Friday, November 12, 2021 to get us this information, but don’t delay!

Last year’s Small Business Saturday ended up being a week long promotion! The event was very successful with over 50 local businesses participating, garnering lots of local media and shopper attention. Let’s make it another great year!

Registration has ended. Plan to join us for our 2022 promotion!