Be one of Santa’s (and the customer’s) favorite places to shop this holiday! Join the SBID’s Surprise Santa Promotion.

What is Surprise Santa? Surprise Santa is a Holiday promotional campaign to promote the businesses of the Superior Business Improvement District to increase awareness, traffic and sales during the holiday shopping season.

How it works: Our Santa and SBID staff will make random “Surprise Santa Stops” at participating businesses during the holidays where a lucky customer will be awarded $25 in BID Bucks. As a participant, your business will be included as a stop and listed on all media promotions.

When: The promotion runs December 1-23, 2018.

Cost to Participate: FREE!

Registration is now open! Complete the form below to participate. Contact us with questions!


If text, be sure to include your cell number.
Include regular or holiday hours that you will be open during the promotional period of December 1-23, 2018.