The SBID is happy to spread the word about great events and programs happening in the community. Stay tuned for news on upcoming events. Have an event you want to list? Contact us for more information.


Upcoming Events

Lake Superior Ice Festival

The 2018 Lake Superior Ice Festival will be held between January 26-28, 2018 at Barker’s Island. Join in the winter fun with activities including ice sculptures, Great Lakes Pond Hockey Classic, Ice Racing, sliding and activities for the kids, and so much more. See the complete list of events at

The Superior Business Improvement District is happy to support this community event by providing a FREE trolley to the event grounds with stops Downtown near VIP and also in Belknap Plaza. Enjoy free parking downtown and throughout the Superior Business Improvement District Trolley Route.

The trolley will pick up and run on a constant loop between the Festival Grounds and:
1. Vintage Italian Pizza (V.I.P.) 1201 Tower Avenue, Superior, WI 54880
2. Belknap Plaza, 130 Belknap Street, Superior, WI 54880

The trolley will run:
– Friday 1/26 from 5 – 11PM and
– Saturday 1/27 from 9AM – 11PM

Be sure to visit our SBID businesses before and after your time at the Ice Festival to enjoy great specials on retail, food and drink! Check back soon for a list of promotions!