Dear Neighbor:
The Superior Business Improvement District (BID) is asking for your input in planning a vibrant future not only for the BID but for our Community as a whole.

The following survey allows you to tell us about your shopping behaviors and describe the types of businesses you might support if they were available in the BID. Your participation will be the cornerstone of a marketing plan designed to help expand existing, and attract new, businesses to Superior. A map of the BID boundaries is available - click here.

·        Why should I fill out this survey?  ·        To help us determine a plan to revitalize the BID based on your shopping, service and dining needs.

·        Do I have to fill in all the questions? The more information you provide, the more accurate and useful our analysis will be. All information is confidential.

·        How is “the BID” defined:  The map to the right illustrates the BID boundaries.  Map

·        How do I return my survey? Please return it electronically, or you may download and print a copy from our website at http://www.superiorbid.com, and mail it to: Superior BID, 1401 Tower Ave.  Ste 302, Superior, WI 54880

·        What is the deadline? Please return the survey by March 31, 2008.

This project is a cooperative research effort sponsored by the Superior BID and the UW Extension.  We appreciate your time and look forward to your responses. Key findings will be reported to the public as soon as they are available via local media and the Superior BID website http://www.superiorbid.com.

Thank You.

Thank you for completing the survey.  If you have any questions, please contact: Kaye Tenerelli or Jodi Rochon at (715) 394-3557.

1. Please rank these business areas in order of your shopping preference, with 1 as your first choice and 6 as your last choice.

2. What of the following attracts you to a shopping/business area?   Mark (l) ONE for EACH.

3.  How often do you come to the Superior BID for the following?  Mark (l) ALL that apply.
 

One or more times / Week One to Two times / Month Occasionally or Rarely Never Work Grocery Shopping Shopping, Non-Grocery Restaurants Taverns Post Office/Library/Gov’t  Banking Health Services Services (Hair, insurances, accountant, etc) Automobile dealers Passing Through Other

Other (please list):

4.  If any, what specific store(s) draw you to the following shopping areas?    

 

Downtown Superior
Mariner Mall
South Tower
Miller Hill Mall
Downtown Duluth
Canal Park
Other

5. If you do not shop in the Superior BID for the following goods, indicate why you shop elsewhere. (leave blank if you do not purchase)  Mark (l) ONE reason for each store type.
 

	Selection	Service	Quality	Price	Hours
Automotive Dealer
Automotive Parts
Art dealers
Building Materials/Hardware
Clothing
Crafts / Hobbies/Sewing
Electronics /Computer
Furniture / Appliance
Gifts (including florists, jeweler, etc.)
Grocery
Optical goods
Musical instruments
Personal Care ( Spa Products / Cosmetics)
Pharmacy
Specialty food (health, natural, etc)
Spirits & Wine
Sporting goods